Jason Irby, author of Love Within Life: So, You Want To Stop Violence, applauded the intent of a letter National Football League (NFL) Commissioner Roger Goodell sent to owners of 32 NFL teams. Irby also continues to urge sports leagues to reject rap and hip-hop songs that promote inappropriate behavior that are endorsed by the leagues as playlist, bumper and promotional music.
“The message in the letter aligns with my effort to urge the league’s associates and players to exhibit high personal conduct standards because they are very influential public figures to our youth,” Irby said.
In the letter, Commissioner Goodell apologized for not holding his response to a personal conduct policy violation (domestic violence case) to the highest standards of the NFL. Commissioner Goodell also directed actions to reinforce and enhance personal conduct policy violation penalties, discipline and recovery treatment. The personal conduct policy requires NFL associates and players to avoid conduct detrimental to the league’s integrity.
Offenses to the policy include domestic violence, threat of violence, theft, sex offenses, violent or threatening behavior, obstruction or resisting arrest, prohibited substance violations, DUIs, gun violations, disorderly conduct, fraud, racketeering, and money laundering.
Offenses to the personal conduct policy also include conduct detrimental to safety, integrity and reputation of the NFL, NFL clubs, or NFL players.
On June 14, 2014, Irby hosted the Awareness, Wellness and Choice Fair to promote his new book and present information that encourage youth to make wise choices. Irby was joined by community leaders and organizations.
Irby’s presentation urged sports leagues and related sports entertainment to reject rap and hip-hop music that promote inappropriate behavior that contradict with the personal conduct policies of the sports leagues.
“The NFL is a very influential medium in our youth’s culture. The music industry is equally influential. I am happy to see that the NFL is acknowledging that it expects associates and players to exhibit a high standard of conduct and integrity. Rejecting rap and hip-hop music that promotes inappropriate behavior will fulfill promises that sports leagues intend to follow the pursuit of high personal conduct responsibility standards and social integrity, “Irby said.
Irby will host another Awareness, Wellness and Choices Fair in Pine Bluff, Arkansas on September 20, 2014. The Fair will begin at 10 a.m. and will feature presentations by guests, such as, the Pine Bluff Neighborhood Watch, Jefferson County Comprehensive Center, University of Arkansas at Little Rock’s (UALR) Ethics Bowl Team featuring A. Johnson, University of Arkansas at Pine Bluff’s (UAPB) Agriculture Department and youth mentoring organizations (BMA and EOAW), TIZ Children’s Ministry Staff and more. Special guest speaker and host Senator Stephanie Flowers will make a special presentation. The fair will be held at 217 North Main Street in Pine Bluff, Arkansas.